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Pazarlama stratejinizi, E-posta reklamlar\u0131n\u0131z\u0131, kullan\u0131lan \u00fcr\u00fcn ambalajlar\u0131n\u0131 ve afi\u015fleri tasarlayan ve haz\u0131rlayan grafik tasar\u0131mc\u0131lar\u0131n\u0131z veya pazarlama b\u00f6l\u00fcm\u00fcndeki \u00e7al\u0131\u015fanlar\u0131n\u0131z renk kullan\u0131m\u0131nda nelerden etkilenir diye d\u00fc\u015f\u00fcnm\u00fc\u015fs\u00fcn\u00fczd\u00fcr zaman zaman. Pazarlama uzmanlar\u0131na g\u00f6re, herhangi bir tasar\u0131m projesinde renk stratejisi ve kullan\u0131m\u0131n\u0131 be\u015f fakt\u00f6r etkilemektedir:<\/p>\n
1-G\u00f6z\u00fcm\u00fcz Rengi Nas\u0131l G\u00f6r\u00fcr\u2026<\/strong><\/p>\n Bu, \u00fcr\u00fcn\u00fcn veya reklam \u00e7\u0131kt\u0131s\u0131n\u0131n, \u0131\u015f\u0131k kayna\u011f\u0131n\u0131n ve bakan\u0131n etkile\u015fimini ifade eder. I\u015f\u0131k ko\u015fullar\u0131na ba\u011fl\u0131 olarak ayn\u0131 renk farkl\u0131 g\u00f6zlerden farkl\u0131 tonlarda g\u00f6r\u00fcn\u00fcr. Rengin nas\u0131l ve nerede kullan\u0131ld\u0131\u011f\u0131na ba\u011fl\u0131 olarak, g\u00f6z\u00fcm\u00fcz\u00fcn g\u00f6rd\u00fc\u011f\u00fc renk se\u00e7enekleri farkl\u0131 olacakt\u0131r.<\/p>\n 2-\u00c7evremizdeki K\u00fclt\u00fcr.<\/strong><\/p>\n Tasar\u0131mda kullan\u0131lan renk trendleri, i\u00e7inde bulunulan \u00fclkede devletin kulland\u0131\u011f\u0131 renkler, dini renkler ve ayr\u0131ca spor tak\u0131mlar\u0131, \u015firketler, organizasyonlar ve okullarda kullan\u0131lan renklerde dahil olmak \u00fczere \u00e7evremizi saran k\u00fclt\u00fcr\u00fcn tamam\u0131ndan etkilenir.<\/p>\n 3-Renk Psikolojisi.<\/strong><\/p>\n Herkes renklerin uyand\u0131rd\u0131\u011f\u0131 duygular\u0131 veya anlam\u0131 ayn\u0131 \u015fekilde alg\u0131lamaz ve kabul etmez ancak baz\u0131 renklerin belirli duygulara ilham verdi\u011fine dair \u00e7e\u015fitli \u00e7al\u0131\u015fmalar vard\u0131r. Dolay\u0131s\u0131yla tasar\u0131mc\u0131lar renkleri kullan\u0131rken g\u00fczel g\u00f6r\u00fcnt\u00fcn\u00fcn \u00e7ok daha fazlas\u0131na ula\u015fmak i\u00e7in renklerin insan duygusunu etkiledi\u011fini bilerek hareket ederler.<\/p>\n 4-Renk Modas\u0131, Yeni e\u011filimler.<\/strong><\/p>\n Baz\u0131 renklerin pop\u00fclerli\u011fini yitirmesi, yeni renk kullan\u0131m e\u011filimleri her zaman bir devinim i\u00e7inde olacakt\u0131r. Uzmanlar renk konusunda geli\u015fen e\u011filimleri tahmin etmek i\u00e7in moda defilelerini ve hatta Hollywood\u2019un k\u0131rm\u0131z\u0131 hal\u0131s\u0131nda olan biteni takip eder. \u00c7\u00fcnk\u00fc moda tasar\u0131mc\u0131lar\u0131 kendi sekt\u00f6rlerinde belirleyici rol oynarken ayn\u0131 zamanda bask\u0131 ve dijital tasar\u0131m d\u00fcnyas\u0131na ula\u015fan e\u011filimlerinde y\u00f6nlendiricisi olarak kabul edilir.<\/p>\n 5-Renk E\u011filimlerini Sezmek ve Etkili kullanmak.<\/strong><\/p>\n Pazarlama fonksiyonunda renk e\u011filimlerini sezmek, politika, t\u0131p, k\u00fclt\u00fcr ve moda gibi kavramlarla s\u00fcrekli aktif etkile\u015fim i\u00e7inde kalarak, s\u00fcrd\u00fcr\u00fcrebilir olmas\u0131 gereken yarat\u0131c\u0131 ve ciddi bir i\u015ftir. G\u00fcn\u00fcm\u00fczde do\u011fa, ne\u015fe, sa\u011fl\u0131k ve mutluluk gibi daha basit ya\u015fam \u00f6\u011felerinin \u00f6zlemini renk e\u011filimlerinde g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n Sonu\u00e7 olarak do\u011fru renk kullan\u0131m\u0131n\u0131n pazarlama stratejilerinde g\u00fc\u00e7l\u00fc bir ara\u00e7 oldu\u011funu ak\u0131ldan \u00e7\u0131karmamak gerekir. Ancak renk e\u011filimleri de yaz\u0131 tipleri ve tasar\u0131m stili gibi s\u00fcrekli de\u011fi\u015fim i\u00e7indedir. Ge\u00e7mi\u015fte tak\u0131lmay\u0131n, renk e\u011filimlerini takip edin…<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/roz.metayat.com\/wp-content\/uploads\/2020\/03\/IRULOGODIK.jpg” url=”https:\/\/istanbulreklam.com\/” url_new_window=”on” align=”right” _builder_version=”4.7.7″ hover_enabled=”0″ title_text=”IRULOGODIK” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fullwidth Ad” _builder_version=”3.22″ custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” locked=”off” gutter_width__hover=”3″ gutter_width__hover_enabled=”3″ parallax_1__hover=”off” parallax_1__hover_enabled=”off” parallax_2__hover=”off” 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