{"id":6623,"date":"2020-02-11T22:41:14","date_gmt":"2020-02-11T22:41:14","guid":{"rendered":"http:\/\/roz.metayat.com\/?p=6623"},"modified":"2020-12-25T18:10:39","modified_gmt":"2020-12-25T18:10:39","slug":"marka-kisilik","status":"publish","type":"post","link":"https:\/\/roz.metayat.com\/index.php\/2020\/02\/11\/marka-kisilik\/","title":{"rendered":"Markan\u0131zda Birden \u00c7ok mu Ki\u015filik Var?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.7.7&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/roz.metayat.com\/wp-content\/uploads\/2020\/06\/PostTest4xMARKA.jpg&#8221; title_text=&#8221;PostTest4xMARKA&#8221; _builder_version=&#8221;4.7.7&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; use_custom_gutter=&#8221;on&#8221; 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header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p>Markan\u0131z\u0131n ka\u00e7 ki\u015fili\u011fi var? E\u011fer her \u015feyi do\u011fru yap\u0131yorsan\u0131z, sadece bir tane olmal\u0131. Farkl\u0131 kitleler ve pazarlama hedefleri i\u00e7in farkl\u0131 sloganlara sahip olmak gerekiyor ama markan\u0131z\u0131n genel anlamdaki mesaj\u0131 tutarl\u0131 olmal\u0131d\u0131r.<\/p>\n<p>Pazarlaman\u0131z ister bas\u0131l\u0131 ister dijital olsun kritik \u00f6neme sahip d\u00f6rt unsur vard\u0131r:<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=&#8221;14px&#8221; quote_border_color=&#8221;#00ac69&#8243; _builder_version=&#8221;4.4.7&#8243; link_font=&#8221;||||||||&#8221; quote_font=&#8221;Work Sans|700|||||||&#8221; quote_text_color=&#8221;#000000&#8243; quote_font_size=&#8221;18px&#8221; quote_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width=&#8221;700px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; 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header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><strong>\u0130\u015fletme Ad\u0131:<\/strong> \u0130\u015fletme ad\u0131n\u0131z basit, hat\u0131rlanmas\u0131 kolay ve telaffuz edilmesi kolay olmal\u0131d\u0131r. S\u0131k s\u0131k tekrarlanmal\u0131d\u0131r. M\u00fcmk\u00fcnse, kullan\u0131c\u0131lar\u0131n sizi arama motorlar\u0131nda bulmas\u0131n\u0131 kolayla\u015ft\u0131ran anahtar kelimeler eklemek bilinirlili\u011finizi artt\u0131r\u0131r.<\/p>\n<p><strong>Logo:<\/strong> Logonuz profesyonel olarak tasarlanmal\u0131 ve birden fazla medya ve fiziksel yap\u0131land\u0131rmada \u00e7al\u0131\u015fmal\u0131d\u0131r. Basit ama yine de bir hikaye anlatan bir \u015fey kurumsall\u0131\u011f\u0131n\u0131za fayda sa\u011flayacakt\u0131r. Hay\u0131r kurumu organizasyonu \u201cLifewater International\u201d logosunu yeniden tasarlamaya karar verdi\u011finde, her biri misyonunun bir alan\u0131n\u0131 temsil eden \u00fc\u00e7 segmentli bir su damlas\u0131 kullanm\u0131\u015ft\u0131: ya\u015fam, sa\u011fl\u0131k ve umut. Yine uluslararas\u0131 gururumuz Ar\u00e7elik firmas\u0131 logosunu de\u011fi\u015ftirirken firman\u0131n m\u00fc\u015fterilerine g\u00f6re \u015fekil alabilme g\u00fcc\u00fcn\u00fc ve esnekli\u011fini g\u00f6steren metal bir plaka kullanm\u0131\u015ft\u0131r.<\/p>\n<p><strong>Renkler ve Tipografi:<\/strong> En iyi marka izlenimi i\u00e7in, an\u0131nda tan\u0131nabilen s\u0131n\u0131rl\u0131 ve tutarl\u0131 bir renk ve yaz\u0131 tipi kullanmak gerekiyor. Onlarca metre uzakl\u0131ktan \u201cOmo\u201d logosunu kim tan\u0131maz\u2026 Ancak unutmay\u0131n ki marka rengi s\u00f6z konusu oldu\u011funda, sadece yak\u0131ndan veya uzaktan tan\u0131nabilir olmak yeterli de\u011fildir. Ayn\u0131 renge sahip fakat tonlamas\u0131 farkl\u0131 olan \u00e7e\u015fitli markalar vard\u0131r. Bu y\u00fczden bir firmaya ait marka renkleri dikkatle korunur.<\/p>\n<p><strong>Tarz ve Anahtar Kelimeler:<\/strong> Yaz\u0131l\u0131 ileti\u015fiminizde \u015firketinizin davran\u0131\u015f tarz\u0131 nedir? Sinirli mi? E\u011flenceli ve komik mi? Ciddi ve profesyonel mi? Kurumsal konu\u015fmalar\u0131n\u0131z\u0131n farkl\u0131l\u0131k yaratacak unsurlar ve anahtar kelimeler bar\u0131nd\u0131rmas\u0131 ak\u0131lda kal\u0131c\u0131l\u0131\u011fa etki etmektedir. \u0130leti\u015fiminizin ki\u015fili\u011fi ve tarz\u0131 olmal\u0131d\u0131r. Hangi mecrada yer alaca\u011f\u0131ndan ba\u011f\u0131ms\u0131z olarak bu davran\u0131\u015f ve ileti\u015fim tarz\u0131n\u0131 bulup, tutarl\u0131 bir \u015fekilde t\u00fcm ileti\u015fim ara\u00e7lar\u0131nda korumak gerekmektedir.<\/p>\n<p>Sa\u011flam ve profesyonel bir imaj olu\u015fturmak ve s\u00fcrd\u00fcrmek \u00e7ok ciddi bir \u00e7al\u0131\u015fma gerektirir, ancak uzun vadede profesyonel anlamda i\u015fe yarayacakt\u0131r. Hak etti\u011finiz tutarl\u0131, ilgi \u00e7ekici marka imaj\u0131n\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olabilmek ad\u0131na \u201cDijifast\u201d olarak t\u00fcm dijital i\u015flerinizde sizlere \u201cTek Durak-Tam Hizmet\u201d \u00a0anlay\u0131\u015f\u0131nda hizmet vermeyi s\u00fcrd\u00fcrece\u011fiz.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/roz.metayat.com\/wp-content\/uploads\/2020\/03\/IRULOGODIK.jpg&#8221; url=&#8221;https:\/\/istanbulreklam.com\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.7.7&#8243; hover_enabled=&#8221;0&#8243; title_text=&#8221;IRULOGODIK&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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